We look at Texas Tech’s award-winning magazine.
Welcome back to the Mailbag!
Last week we mentioned that at some point we'd need a full week of school. We're still waiting on that.
As you may have noticed, the snow and ice decided to visit most of Texas this time around, but at least we had a little break between arctic blasts.
During that break in the weather, something special took place in Houston.
The launch event for Issue 3 of Evermore, Texas Tech University's internationally renowned magazine, was hosted at Space Center Houston, the event center for NASA's Johnson Space Center, last Saturday.
It was a wonderful night, and you can find out plenty about what took place here and here. You can also watch the video of the main program below.
But we're not here to talk about one event.
After we sent out a news release about the event in Houston, this question came into the Mailbag:
What is Evermore?
Now, we're awfully proud of Evermore around here. We find it something of a shame anybody had to ask us this, so we're going to do our best to make sure you never have to ask that question again.
Here's the rundown.
A couple of years ago Vice President of Marketing & CommunicationsMatt Dewey laid out a vision for an ambitious project. He wanted to create a unique magazine to showcase and celebrate the successes of our Red Raider family.
There were many directly involved in creating the magazine, and we don't want to slight anybody, but the job fell primarily to Texas Tech's Director of Storytelling Glenys Young, the primary writer and editor for the magazine; Armando Godinez, who is now the creative lead for Evermore; and university photographer Ashley Rodgers, who provides the magazine with world-class photography.
The founding team also included Veronica Medina, now our director of design, and the incomparable Chris Cook, the former managing director of the Office of Communications & Marketing.
The vision statement for Evermore was simple. It read, in part: “Evermore shares the stories of Texas Tech University's best and brightest, from the pioneers who laid the foundation, driven by a bold vision, a century ago to those who now propel our national research institution into the future. As a university publication, it honors the alumni who have faithfully supported the university throughout its growth as well as the faculty and researchers conducting world-altering work and the students who will carry on the legacy. We endeavor to reinforce that quintessential Texas Tech ideal: From Here, It's Possible.”
For those who have picked up, received or viewed Evermore in any way, you'll know the magazine has delivered on that vision.
The people involved in creating Evermore are humble, hard-working and extremely talented. They've won awards at the state, regional, national and international levels for everything from their storytelling to the magazine's design and photos. It was such a hit from the start that the cover of Issue 1 won national recognition.
Now, we know what you're thinking, and maybe there is a touch of us ringing our own bell going on here. As an office, even those of us (like myself) who have not yet been involved in creating Evermore, are extremely proud of what's been produced so far and are looking forward to what will come next.
But the reason Evermore works is Texas Tech. It's the people this university has produced, the stories of heartbreak and triumph, discovering new galaxies, flying planes without permission, commanding the Air Force, winning gold medals and navigating disasters. That's what makes Evermore special.
A century into its existence, Texas Tech is poised to spend the next 100 years figuring out how to secure the world's food supply, reimagining architecture and landscaping, developing new energy pathways, redesigning old ones and preparing students from all walks of life to lead us into whatever the future holds.
Evermore is here to tell the stories that captivate, educate and inspire Red Raiders. The magazine is still young and there are many stories left to tell. Our hope is a century from now it will still be here, telling the stories of those who strive for honor evermore.
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Chasing the best there is to chase.
