Rawls College of Business Honors Distinguished Alumni
Apr 1, 2011
Three alumni were honored March 31.
tags: Alumni, Rawls College of Business Administration, Stories
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Expert Analyzes Emotional Quotient of Super Bowl Ads
Feb 7, 2011
Professor dissected Twitter feeds to examine commercials' emotional acceptance.
tags: General, Provost, Rawls College of Business Administration, Research, Stories, Vice President for Research
Marketing Professor Using Twitter Data to Measure Super Bowl Ad Buzz
Feb 4, 2011
Mayukh Dass will use the real-time data by subjecting it to a series of analyses to measure overall positive and negative sentiments and more.
tags: Academics, Feature Stories, Provost, Rawls College of Business Administration, Research, Vice President for Research