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Feb 8, 2016
Everything Lubbock - Even though many people will tune in to see whether the Broncos or Panthers will be the next Super Bowl champ, chances are the advertisements are just as big an attraction as the game. Some Texas Tech researchers are using some cutting-edge research to find out exactly why some ads work, and some don't.
tags: College of Media and Communication, Texas Tech in the News
Feb 8, 2016
Valerie Paton will lead the committee that provides information and resources to help universities be partners in their communities.
tags: Academics, College of Education, Provost, Research, Stories, Vice President for Research
Feb 8, 2016
USA Today - The southwestern United States has already begun a long-predicted shift into a decidedly drier climate, a new study looking at the last 35 years of weather pattern concluded.
tags: Texas Tech in the News
Feb 5, 2016
Jennifer Walker Elrod is a former visiting public service professor at Texas Tech.
tags: Events, News Releases, School of Law