Graphic Novel Reporter - Jeremy Short (professor in Texas Tech's Rawls College of Business) and his team of cowriters and artists (Talya Bauer and Dave Ketchen) have set an amazingly high bar when it comes to rethinking the already amazing and growing potential of the graphic novel format. Atlas Black: Managing to Succeed is a witty, informative, and engaging graphic novel textbook that will hook just about any reader out there (seriously, check out their Amazon.com reviews). Short explains, “The famed media theorist Marshall McLuhan once said, ‘It’s misleading to suppose there’s any basic difference between education and entertainment. This distinction merely relieves people of the responsibility of looking into the matter.’ I think this quote applies well to our book. We’ve found that a much greater audience than business students have enjoyed these books.”

tags: Rawls College of Business Administration, Texas Tech in the News

Professor Links Brain Reactions to Marketing Tactics

Oct 18, 2010

Shannon Rinaldo received a $55,000 grant from a private donor to fund the new Physiological and Neural Imaging Laboratory.

tags: Academics, Development, Feature Stories, General, Rawls College of Business Administration, Research, Vice President for Research