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Expert Analyzes Emotional Quotient of Super Bowl Ads
Feb 7, 2011
Professor dissected Twitter feeds to examine commercials' emotional acceptance.
tags : General, Provost, Rawls College of Business Administration, Research, Stories, Vice President for Research
Marketing Professor Using Twitter Data to Measure Super Bowl Ad Buzz
Feb 4, 2011
Mayukh Dass will use the real-time data by subjecting it to a series of analyses to measure overall positive and negative sentiments and more.
tags : Academics, Feature Stories, Provost, Rawls College of Business Administration, Research, Vice President for Research
Students Provide Costa Ricans with Clean Energy
Jan 25, 2011
Texas Tech students installed a solar light system to help families in Los Cocos.
tags : Academics, General, Rawls College of Business Administration, Stories