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Delegation from Texas Tech University Visits Haramaya University

Jul 1, 2014

Haramaya University - Dr. Girma Amente, president of HU, said during the occasion that there is high interest from Texas Tech University’s side to forge meaningful and successful partnership with HU in terms of staff-student exchange and joint research projects, among others. The former Ambassador of USA in Ethiopia, Tibor Nagy, who is currently vice provost for International Relations at the University has a great contribution for creating strong bond, Dr. Girma added

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Here comes the flood: Functional memory insights

Jul 1, 2014

spectroscopyNOW - Psychologist Tyler Davis of Texas Tech's Neuroimaging Institute is a specialist in neurobiological approaches to learning and memory, he and his colleagues are delving into global similarity models of memory. One might assume that when you see a familiar face or visit a favourite restaurant that only the most similar or recent memories are activated for comparison. Global similarity models, the feeling of familiarity for a particular stimulus suggests that we pull in a range of memories all at once.

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The most-liked advertising slogan: M&M´s `Melts in your mouth, not in your hand´

Jun 25, 2014

washingtonpost.com - As researchers led by Mayukh Dass of Texas Tech University explained in “A study of the antecedents of slogan liking” in the Journal of Business Research: Firms often spend millions of dollars in slogan development and promotion … Yet, while some, such as DeBeers’ 1938 slogan, “A Diamond is Forever,” or Allstate Insurance Company’s 1956 slogan, “You’re in Good Hands with Allstate,” endure the test of time, others, such as Dodge’s 1954 slogan, “Elegance in Action,” or Pepsi’s, “Any Weather is Pepsi Weather,” do not. Such wide variation in their effectiveness or longevity raises questions about what makes customers like some slogans and not others.

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