Grandma´s got style

Nov 17, 2008

Move over, Paris. Granny is ready for her close-up.

tags : Texas Tech in the News

We need answers, not mud-slinging

Nov 17, 2008

Most political experts say there are two truisms when it comes to negative advertising: Voters always say they hate it, and it works.A recent study by researchers at Delaware, Texas Tech and Indiana universities concluded that negative advertising works because it leaves you with a lasting memory. It repulses us, but we sure don’t forget it. The negative advertising

tags : Texas Tech in the News

The Oklahoman, Oklahoma City, Jake Trotter column: Texas Tech's skill: Avoiding negative plays

Nov 17, 2008

Texas Tech's 10-0 start can largely be explained by three statistics. Four-hundred ninety-nine pass attempts. Tech's penchant for avoiding negative plays has been remarkable...

tags : Texas Tech in the News

Texas Tech secures $25M gift for engineering college

Nov 14, 2008

tags : College of Engineering, Texas Tech in the News