More than 130 marketing entries were honored from across the university.
The theme of the 2023 American Advertising Awards may have been “The Good, The Bad and the Ads,” but there was nothing bad about it for Texas Tech University, which added 131 new honors to its trophy cases from the event Saturday (Feb. 25).
The annual recognitions known as the ADDY Awards – or simply, the ADDYs – are presented by the American Advertising Federation (AAF). Hosted by AAF Lubbock, last weekend's event was the first phase of a three-tier, national competition.
Bronze ADDYs designate entries considered worthy of recognition. A Silver ADDY is awarded to work considered outstanding, while a Gold ADDY recognizes the highest level of creative excellence and is judged to be superior to all other entries in the category. All Gold ADDY-winning entries will advance to the District 10 competition, where they compete with others from Arkansas, Louisiana, Oklahoma and Texas. District ADDY Gold winners are then forwarded to the third tier, the national stage of the American Advertising Awards.
The event also honored Shannon Bichard, chair of the Department of Advertising & Brand Strategy in the College of Media & Communication, as the recipient of the 2023 Silver Medal Award. Essentially a lifetime achievement award, the Silver Medal recognizes Bichard's more than 20 years with Texas Tech and her legacy of service, including as the adviser for the national champion Bullet Ad Team.
Among this year's winners were entries created within the university's Office of Communications & Marketing, Hospitality Services and University Student Housing. Texas Tech areas received 22 Gold and 17 Silver ADDYs, with 12 Gold and 12 Silver awards given for student work. Professional and student entries were awarded 68 Bronze certificates.
For the second straight year, the Office of Communications & Marketing received Best in Show for the cover of Evermore Magazine.
“Awards like these highlight the often behind-the-scenes work of the Office of Communications & Marketing, the marketing teams within Hospitality Services and University Student Housing, and the real-world education we're providing to students who will do this professionally in the future,” said Matt Dewey, Texas Tech's vice president of marketing and communications. “The recognition is wonderful, but what's more important is the effort these teams are making to continually elevate the profile of Texas Tech throughout the state and around the world.”
The professional awards are:
Office of Communications & Marketing
Gold ADDY Awards:
- Magazine Design: In the Running, Evermore, No. 2
- Magazine Design: Family You Choose, Evermore, No. 2
- Magazine Design: Man of the World, Evermore, No. 2
- Magazine Design: Burcin's Galaxy, Evermore, No. 2
- Magazine Design: Strive for Honor, Evermore, No. 2
- Illustration Series: Family You Choose Illustrations
- Publication Cover Design: Cover, Evermore Magazine, No. 3
- Magazine Design: Remembering Columbia, Evermore No.3
- Magazine Design: Golden Girl, Evermore, No. 3
- Magazine Design: Strive For Honor, Evermore, No. 3
- llustration Series: Remembering Columbia, Full Page
- Illustration Series: Remembering Columbia, Double Spread
- Podcast: Fearless, Season Two
- Illustration: Burcin's Galaxy Illustration
- Photography, Color: Clouds and Scarlet
- Photography, Color: The Finalist
- Social Media, Campaign: Ramadan
- Animation, Special Effects or Motion Graphics: Pride Month
- Consumer Website: Centennial Website Design
- Magazine Design: Evermore Magazine, No. 3
Silver ADDY Awards:
- Magazine Design: Evermore Magazine, No. 2
- Consumer Website: Visual Identity Guidelines Website
- Photography, Color: Columbia Reflection 1
- Photography, Color: Ribbon of Light
- Photography, Color: Salute
- Photography, Color: The Heart of a Horse
- Magazine Design: Evermore, Victory Bells
- Social Media, Single Execution: National Safety Month
- Illustration: Hispanic Heritage Month
- Illustration: National Safety Month
Bronze ADDY Awards:
- Publication Cover Design: Cover, Evermore Magazine, No. 2
- Illustration: Cover Illustration, Evermore, No. 2
- Consumer Website: Fearless, Season Two Website
- Consumer Website: Administration and Finance Website
- Special Event Materials, Printed or Digital: State of the University Design
- Illustration: Evermore, Victory Bells, Issue 2
- Illustration: Evermore, Victory Bells, Issue 3
- Illustration: Evermore, West Texas Grit, Issue 2
- Editorial Spread or Feature Design: Evermore, West Texas Grit, Issue 3
- Editorial Spread or Feature Design: Evermore, Lubbock Original, Issue 2
- Editorial Spread or Feature Design: Evermore, Lubbock Original, Issue 3
- Editorial Spread or Feature Design: Evermore Magazine, Leading Man
- Editorial Spread or Feature Design: Evermore Magazine, Feels Like Home
- Photography, Color: Centennial Launch
- Photography, Color: Columbia Reflection 2
- Photography, Color: Crawlers
- Magazine Design: Evermore, West Texas Grit
- Magazine Design: Evermore, Lubbock Original
- Photography, Color: Ink-N-Immunity
- Social Media, Single Execution: Pride Month
- Campaign: From Here, It's Possible
- Photography, Color: Fiddler
- Photography, Color: Centennial Fireworks
Hospitality Services
Gold ADDY Awards:
- Printed Annual Report: Auxiliary Services | Annual Report
- Local Television Commercial, :30 Seconds: We Feed the Dream
Silver ADDY Awards:
- Photography, Color: Have a Candied Holiday
- In-Theater Commercial or Slide: Late Night Movies
- Social Media, Single Execution: Welcome to Raiderland
- Product or Service Sales Promotion Campaign: Veteran's Day 2022
Bronze ADDY Awards:
- Magazine Advertising, Full Page or Less: Best Place to Work
- Logo Design: Just Say Cheese
- Card, Invitation or Announcement: Roasted Street Corn
- Photography, Color: Camerones ala Diabla
- Photography, Color: Soapsuds Centennial
- Photography, Color: Fresh Toppings at The Blend
- Photography, Color: This Is How We Queso
- Menu: Raider Pit BBQ
- Point of Purchase Campaign: Festival de Sabores
- Point of Purchase Campaign: Death of a Chef
- Logo Design: The Break
University Student Housing
Silver ADDY Awards:
- Social Media, Single Execution: Easter Social Media 2022
- Video Editing: Welcome Home 2022
- Art Direction, Single: Welcome Home Poster 2022
Bronze ADDY Awards
- Printed Annual Report: Student Housing Year in Review
- Logo Design: TTU USH Staff Appreciation Logo
- Illustration: TTU USH Policy Poster
- Magazine Advertising, Full Page or Less: Live on Campus Ad
- Publication Cover Design: FY23 Budget Guide
- Logo Design: Learning Communities Logo
- Logo Design: Move-in 2022 Logo
- Art Direction, Single: USH Happy Holiday 2022
- Card, Invitation or Announcement: MLK Day 2022
- Social Media, Single Execution: Summer Housing 2022
- Social Media, Single Execution: Winter Break 2022
- Photography, Color: Guns Up Carol of Lights 2022
- Social Media, Single Execution: Raider on the Street 2022
- Online/Interactive Campaign: Carol of Lights 2022
- Cinematography, Single: Goals Video 2022
The student awards are:
Gold ADDY Awards:
- Out of Home, Poster, Single: Texas Wine Event
- Websites, Desktop or Mobile: Gelatte
- Integrated Brand Identity Campaign, Single: All Over
- Consumer Campaign: The Conversations Campaign
- Cinematography, Single: Happy Halloween 2022
- Integrated Brand Identity Campaign: Evergrin Dog Co.
- Cinematography, Single: Hiring | Late Night Movie Ad
- Integrated Brand Identity Campaign: Flamin' Dogs
- Cover, Editorial Spread or Feature Series: Garlic Girls
- Integrated Brand Identity Campaign: Doggo: Dog Fast Food Restaurant
- Magazine Advertising Campaign: History of America: Edited by Texas
- Integrated Brand Identity Campaign: Eyedentity
Silver ADDY Awards:
- Digital Publications: CHPNO–The Next Generation
- Product or Service Sales Promotion, Point of Purchase: Taste of the Bayou | Event Poster
- Cinematography, Single: Happy Thanksgiving 2022
- Social Media, Single Execution: Election Day 2022
- Social Media, Single Execution: Happy Independence Day 2022
- Social Media, Single Execution: Level Up Conference
- Social Media, Single Execution: Happy Labor Day 2022
- Art Direction, Single: Harry Potter OCHF Save the Date
- Out of Home, Poster Campaign: Know Your Limits.
- Print Advertising Campaign: New York Times Cover & Spread
- Cinematography, Single: Hand Rolled Flautas | Video
- Out of Home, Poster Campaign: Filling It
Bronze ADDY Awards:
- Social Media, Single Execution: May the Fourth Be With You
- Product or Service Sales Promotion, Point of Purchase: Cactus Taco | Event Poster
- Logo Design: Heights of Victory
- Product or Service Sales Promotion, Point of Purchase: Smashburger Comic | Digital Ad
- Social Media, Single Execution: Valentine's Day Charcuterie board
- Social Media, Single Execution: Staff Spotlight
- inematography, Single: Student Assistant Spotlight
- Social Media, Single Execution: TTU Move-in Transformation
- Social Media, Single Execution: Countdown to Classes Fall 2022
- Social Media, Single Execution: Minecraft Masked Rider
- Art Direction, Single: LEGO Student Staff Recruitment
- Social Media, Single Execution: It's Tech!
- Product or Service Sales Promotion, Point of Purchase: Caramel Apples | Event Poster
- Product or Service Sales Promotion, Point of Purchase: That's So Ramen | Digital Ad
- Social Media Campaign: We're Hiring | Social Throwback
- Social Media, Single Execution: Commuter Dining | Social Post
- Social Media, Single Execution: Scavenger Hunt | Social Post
- Stationary Package, Single or Multiple Pieces: Gender Article Magazine Design
- Social Media, Campaign: Throwback Thursday Series
About AAF Lubbock
AAF Lubbock was founded in 1948 and was known simply as the Lubbock Ad Club until it became affiliated with the AAF in 1961. Today, the club has more than 70 Lubbock advertising professionals listed on its membership roster and serves as the only association that represents all facets of the advertising industry.
