Texas Tech University

We Asked a Crisis PR Expert: Why Is Prince Harry Being So Extra?

Katie Way

January 13, 2023

VICE - All these intimate disclosures can’t be good publicity… or can they?

...To help me puzzle out what the estranged prince might be thinking, I spoke with Jennifer Magas, an assistant professor of practice in communications at Texas Tech University and the vice president of her own comms firm, Magas Media Consultants, which handles crisis communications for clients. When I reached out, she told me that she'd been discussing Harry's media tour with her colleagues and landed at the same place I did: “Oh my God, it's a PR nightmare!”...

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