We Asked a Crisis PR Expert: Why Is Prince Harry Being So Extra?

January 13, 2023

VICE - All these intimate disclosures can’t be good publicity… or can they?

...To help me puzzle out what the estranged prince might be thinking, I spoke with Jennifer Magas, an assistant professor of practice in communications at Texas Tech University and the vice president of her own comms firm, Magas Media Consultants, which handles crisis communications for clients. When I reached out, she told me that she'd been discussing Harry's media tour with her colleagues and landed at the same place I did: “Oh my God, it's a PR nightmare!”...

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tags: College of Media and Communication, Faculty, Texas Tech in the News

Texas Tech University

A new era of excellence is dawning at Texas Tech University as it stands on the cusp of being one of the nation's premier research institutions.

Research and enrollment numbers are at record levels, which cement Texas Tech's commitment to attracting and retaining quality students. In fall 2020, the university achieved a goal more than a decade in the making, reaching a total student population of more than 40,000. In 2018, the Carnegie Classification of Institutions of Higher Education again placed Texas Tech among its top doctoral universities in the nation in the “Very High Research Activity” category. Texas Tech is one of 94 public institutions nationally and 131 overall to achieve this prestigious recognition.

Quality students need top-notch faculty. Texas Tech is home to a diverse, highly revered pool of educators who excel in teaching, research and service. The university strives to foster an environment that celebrates student accomplishment above all else. Texas Tech is large enough to provide the best in facilities and academics but prides itself on being able to focus on each student individually.

The momentum for excellence at Texas Tech has never been greater.

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College of Media & Communication

College of Media & Communication at Texas Tech offers undergraduate degrees in various communications-related disciplines including:

The College also offers graduate degrees in communications to prepare students for careers in the communications industry, communications research and academia.

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Office of Research and Innovation

The Office of Research and Innovation is tasked with facilitating excellence in research, scholarship and creative activity for Texas Tech students, faculty and staff. The office promotes an academic environment embracing creativity, curiosity, innovation, diversity, ethics and integrity.

Among other programs, the OR&I supports responsible and safe conduct of research, faculty development and recognition, interdisciplinary collaborations, externally sponsored research, partnerships with industry and community stakeholders, international research collaboration and the application of research for the benefit of society. The OR&I promotes a culture of creative expression, discovery, innovation and collaboration with the goal of advancing Texas Tech's status as an elite national research university.

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