Texas Tech University

'Mountain Mist: Clever Marketing to Beautiful Treasures' Opens at Museum of Texas Tech

Laura Ray

September 7, 2022


The exhibit features 38 quilts that were made through Mountain Mist’s promotional campaign along with printing plates, booklets and other materials.

Now on exhibition at the Museum of Texas Tech University is “Mountain Mist: Clever Marketing to Beautiful Treasures,” which will run through Jan. 15, 2023. The exhibit features 38 quilts made through the promotional campaign of Mountain Mist along with printing plates, booklets and other promotional materials from the campaign. 

Mountain Mist is one of the few companies that produces and sells batting, which is used as the middle layer in the construction of quilts and sold wrapped in protective paper. In 1929, the company began printing images of various quilt patterns on the outside of the paper wrapping and, on the inside, complete quilting patterns with full instructions for one of the quilts. The exhibition features quilts made using these patterns and shows the history of a clever marketing tool that produced timeless treasures.

“We are grateful to collector Marcia R. Kaylakie of Austin, who graciously donated these quilts to the museum, and appreciate her trust in allowing us to care for them,” said Marian Ann Montgomery, curator of the Clothing and Textiles Collection. “It is rare to be able to show so many quilts made from the Mountain Mist patterns at one time.”

The museum is open 10 a.m. to 5 p.m. Tuesdays through Saturdays, 1-5 p.m. Sundays and is closed on Mondays. For more information regarding the exhibition, the museum and COVID-19 response, visit the museum's website. Follow the museum on Facebook and Instagram for the latest updates.