DALLAS MAGAZINE - Some of the area's most prominent oil and gas experts talk resilience, innovation, and optimism in the face of one of the most volatile cycles in a lifetime.
“On one level, you could say, you've never seen anything like this before. On the other hand, the history of the industry is nothing but this kind of thing,” says Bill Keffer, the director of energy law programs at Texas Tech University. “It has been boom and bust cycles since its inception.”