Texas Tech University

Hotel operators forecast bleak prospects as COVID surges


November 19, 2020

MARKETPLACE - A survey by the American Hotel & Lodging Association of its members found that seven in 10 say they won’t make it another six months without further federal assistance given projected travel demand.

Still, Michael Noel at Texas Tech University said eventually, boutique hotels will rebound.

“There will be a time where that hotel will reopen, because the demand is going to come back,” Noel said. “But not every business owner is going to survive and be able to raise the capital to start it up again.”

But he said nothing will get back to normal in the hotel industry until COVID-19 is under control.

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