Texas Tech University

Dirty dialing in the contest for Utah governor and other election races


October 15, 2020

The Salt Lake Tribune - The Hughes campaign on Wednesday confirmed it was responsible for the survey but denied it was a “push poll,” saying it was a legitimate message-testing survey that informed its strategy in the final days leading up to the primary.

It's a point echoed by Kevin Banda, a professor of public policy at Texas Tech University who studies public opinion and elections.

“Industrywide [push polling] has died out,” he says. “But maybe there are smaller shops that are willing to do it — if they are paid well enough.”

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