Texas Tech University

The Evolving State of Predictive Analytics

Chronicle of Higher Education

June 25, 2020

Chronicle of Higher Education - For years, businesses have relied on collecting information and running it through algorithms to target customers with a range of offers from products to television series.

Texas Tech University, using what it had learned from predictive analytics, changed advising in a number of ways. It created a coordinated-care team, made up of student-success professionals from every undergraduate college, to serve students at immediate and severe academic risk. A few years ago, it established a system of academic-life coaches, who are a stable presence in students' lives even if they change majors.

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