Texas Tech University

How Your Response to COVID-19 Can Attract Clients

Realtor Magazine

May 13, 2020

Realtor Magazine - In a relationship-driven business like real estate, it may seem impossible to keep physical distance yet still feel emotionally connected. But practitioners are finding new ways to form bonds with their clients during the coronavirus pandemic and increase their customer pipelines.

Texas Tech University researchers, as well as professors Ted Waldron and James Wetherbe, developed the HEART framework to guide small businesses through their response to the crisis.

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