Texas Tech University

Tech brings Red Raider experience to students virtually

Lubbock Avalanche-Journal

April 29, 2020

Lubbock Avalanche-Journal - For most high school seniors, the spring semester is full of exciting times with their friends and making decisions about where they will go to college in the coming months.

At Texas Tech University, Undergraduate Admissions is changing its usual spring schedule to continue engaging with the students in new ways since it can't welcome them to campus. This includes promoting different events for prospective students to experience the spirit of Raiderland and what life could be like for them as Red Raiders.

“The cancellation of these programs creates a huge challenge, and we've had to adjust our strategy and efforts by creating opportunities for students to engage with us virtually,” said Mitchel Locke, digital marketing manager for Enrollment Management. “It may be no surprise to those who call Texas Tech home, but data shows the most impactful experience that Undergraduate Admissions can provide prospective students is a visit to our campus. In fact, over half of students who take a campus tour end up enrolling at Texas Tech.”

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