Texas Tech University

These Days, It's Not About the Polar Bears

Benjamin Ryan

May 12, 2019

NEW YORK TIMES- Climate science has struggled mightily with a messaging problem. The well-worn tactic of hitting people over the head with scary climate change facts has proved inadequate at changing behavior or policies in ways big enough to alter the course of global warming.

"The main reason people reject the science of climate change is because they reject what they perceive to be the solutions: total government control, loss of personal liberties, destruction of the economy," said Katharine Hayhoe, director of the Climate Science Center at Texas Tech University.

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