Texas Tech University

#HigherEd Marketing Memos: Top 10 Takeaways from the #eduweb18 Conference

Chelsea Doyle

August 13, 2018

HIGHER ED EXPERTS - The 2018 edition of the EduWeb Conference took place in July in sunny San Diego this year.

The 2018 edition of the EduWeb Conference took place in July in sunny San Diego this year.

It was an incredible experience full of networking with like-minded people willing to share ideas and brainstorm, and relevant panels about higher education web, digital, social media, and metrics. I compiled a top ten list of what I learned both in the sessions I attended as well as from photos and slides from others...

Allison Matherly from Texas Tech University had a session called "When the Unthinkable Happens." She described a situation where they had an emergency plan, and a campus police officer was shot in the location where the emergency team was supposed to meet.

It is necessary today to have a crisis plan if something goes wrong on campus. If an emergency happens, you need to figure out the composition of your response team and the duties of each of its members: someone has to deal with the press, someone has to connect with the police, someone has to figure out messaging with social, and so many other tasks require high level teamwork.

If you do not have an emergency plan, get to work as soon as possible, and make certain it is flexible enough when things go astray.

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