Texas Tech University

Data shows where students live impacts whether they go to college, but Texas Tech is trying to change that

Education Dive

April 3, 2018

Education Dive - During a recent visit to Education Dive's offices, Texas Tech University president Lawrence Schovanec talked about his intentional efforts to recruit from the rural areas around the Lubbock, Texas campus, realizing that most of the university's student population came from more than 300 miles away — only 12% of the freshman class was from within 100 miles, though 100 miles is the median distance most students across the country travel for college.

Citing his concern that "students in our backyard were not coming to Texas Tech, which he said left a character deficiency on his West Texas campus, Schovanec set out to recruit more local students.

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