Texas Tech University

Walmart steps up its apparel game

Richard Turcsik

February 16, 2018

Supermarket News - New low-cost brands an attempt to counter Amazon.com’s growth in clothing categories

Blue jeans are made by a process developed in the early 1920s where natural indigo dye is applied to the fabric using harsh chemicals. The process requires using thousands of gallons of water to rinse the chemicals out of the clothing.

The Walmart Foundation, through the Walmart U.S. Manufacturing Innovation Fund, has supported a project at Texas Tech University where researchers are using a foam indigo dying technique on cotton fibers. According to Texas Tech, this method, which uses a frothy foam dye designed to penetrate the entire fiber, eliminates the use of harsh chemicals and reduces water and energy use by nearly 90%.

Read the story here.