Texas Tech University

Texas Tech Expert Available to Discuss News Engagement Day

George Watson

September 29, 2017

Miglena Sternadori

Miglena Sternadori can speak on the importance of the public embracing and utilizing the news, in whatever form it comes.


Miglena Sternadori
Miglena Sternadori

It's almost impossible to get through a day without being engaged with some form of media, whether it's posts on social media, all the various news sites or messages on billboards. But because the media is so vital to the fabric of the democracy in the United States, a well-informed public that engages with the media is crucial.

The Association for Education in Journalism and Mass Communication (AEJMC) created News Engagement Day for just such a purpose. On Tuesday (Oct. 3), the public is encouraged to read, watch, like, tweet, post, text, email, listen to or comment on the news. But as much as it is about consuming and distributing news, News Engagement Day is about embracing all the various forms of news, whether it's online from news organizations or from citizen journalists.

Miglena Sternadori is an associate professor in the College of Media & Communication at Texas Tech University and can speak as an expert on News Engagement Day and the importance of the public embracing and utilizing the news, in whatever form it comes.


Miglena Sternadori, associate professor, College of Media & Communication, Texas Tech University, (806) 834-8496 or

Talking Points

  • In addition to Sternadori, College of Media & Communication dean David D. Perlmutter was recently elected as vice president of the AEJMC for 2017-2018.
  • Journalism is increasingly seen around the world as a public service rather than a product.
  • In the digital age, news organizations are becoming increasingly reliant on subscription revenue. This means that we, the audience, are less likely to be viewed as a product sold to advertisers. Our needs for information have a greater potential of being met than ever before in the history of journalism.
  • In the digital age, everyone can be a citizen journalist through blogging, vlogging or sending images, videos, op-ed pieces and tips to news organizations. Many people across the world have contributed to the public conversation on important issues or exposed injustices by recording videos of wrongdoing.  This change represents an unprecedented shift in who has the power to create and distribute information nowadays.
  • For some amazing reading, consider this list of 1399 long-form stories by award-winning journalists: https://longform.org/lists/best-of-2016


  • "News Engagement Day has been a longtime initiative of the Association for Education in Journalism and Mass Communication.  It was started by journalism educators, who know firsthand that many of us, even journalism students, are not always interested or up-to-date on current events.”
  • "The availability of news apps and the reporting tools inherent in most smartphones have taken audiences' news engagement to a whole new level. Yet, at the same time, the proliferation of celebrity news has overshadowed much more important stories about human suffering, public policy and social change. Knowing what is happening to the Kardashians is entertaining and fun, but it is not enough to be an informed citizen of a democracy.”
  • "In an ideal world, most of us would see following the news as a part of one's daily routine – just like working out, eating healthy meals and having enough rest. And when we sit down to relax at the end of the day, we should be aware that long-form journalism offers stories as fascinating (or often better) than any TV show or novel.”

Find Texas Tech news, experts and story ideas at Texas Tech Today Media Resources or follow us on Twitter.