Texas Tech University

Researcher Named to Prestigious World Media Research Committee

George Watson

July 10, 2017

Kent Wilkinson

Kent Wilkinson in the College of Media & Communication is one of four U.S. scholars named to the research committee for the World Media Economics & Management Conference.

Kent Wilkinson
Kent Wilkinson

The Quality Enhancement Program (QEP) implemented by Texas Tech University in 2015 as part of its Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) reaccreditation process placed a tremendous emphasis on communication.

"Bear Our Banners Far and Wide: Communication in a Global Society" will enhance communication skills and global awareness of Texas Tech undergraduate students with the aim of giving them an edge in the global workforce upon graduation. That push toward global communication was recognized as a researcher in the College of Media & Communication was selected for a prestigious biennial meeting of global media business and management scholars.

Kent Wilkinson, a professor and director of the Thomas Jay Harris Institute for Hispanic and International Communication, has been selected to serve on the research committee for the World Media Economics and Management Conference (WMEMC) set for May 6-8, 2018 in Cape Town, South Africa.

Wilkinson is one of only four U.S. scholars chosen to serve on the 18-member research committee, joining Dane S. Claussen from Thiel College, Sylvia M. Chan-Olmsted from the University of Florida and Richard Gershon from Western Michigan University.

"It's a distinct honor to be selected to serve on the research committee for a truly international organization whose goals and achievements are so closely related to Texas Tech's QEP," Wilkinson said.

The WMEMC, established in 1994, gathers scholars from around the world to discuss economic and management issues of media industries and films. It will examine the business, management and leadership strategies, tactics and policies of global media companies to gauge their effectiveness and relevance as international digital media companies displace traditional media.

The research committee will be responsible for vetting and electing the papers that will be presented during the conference and also advises the WMEMC leadership on trends in research and practice of international media economics and management. The research committee also will be responsible for helping organize panel discussions in accordance with the conference's theme, "Media Management in the Age of Tech Giants: Collaboration or Co-opetition?"

Wilkinson has been involved with the WMEMC for about 10 years and it has benefitted his work tremendously. Wilkinson's research focuses on international communication, Hispanic-oriented media in the U.S. and Hispanic health communication, studying how language, culture and economics interact in national, regional and global media markets.

In addition to leading the Harris Institute, Wilkinson serves as the editor of the International Journal of Hispanic Media and served as a Fulbright Fellow at the Universidad de los Andes in Santiago, Chile, in 2016.

"That connection has allowed me to learn, and apply in my teaching and research, more about media economics and management," Wilkinson said. "It has also expanded the scope of contacts and research collaboration for the Harris Institute."

The conference is being sponsored by the Sol Plaatje Institute for Media Leadership in the School of Journalism and Media Studies at Rhodes University in Grahamstown, South Africa.

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