Texas Tech University

Parking Services Wins International Marketing and Communications Award

Bailey Bales

July 3, 2017

Pop Tarts for Tickets

The department received an award from the International Parking Institute for the Pop-Tarts for Tickets campaign.

Pop-Tarts for Tickets
Pop-Tarts for Tickets

Texas Tech University Transportation & Parking Services (TPS) was one of 12 programs recognized with a 2017 International Parking Institute Parking Matters Marketing and Communications Award for its community service campaign, Pop-Tarts for Tickets.

The event encourages students to bring Pop-Tarts in exchange for the dismissal of an unpaid parking ticket. The Pop-Tarts benefit Food2Kids, a program of the Junior League of Lubbock. Last year, the campaign provided more than 6,800 Pop-Tarts, and more than $1,500 worth of citations were dismissed.

The program provides sacks of child-friendly food to food-insecure children in Lubbock ISD. Each sack contains nutritious food that does not require refrigeration or cooking to consume, making it safe and easy to feed children of all ages. The Pop-Tarts serve as a sweet treat in the sack.

"We're very thankful that the campus community has been so receptive to these citation dismissal programs," said Stacy Stockard, media relations coordinator for TPS. "We've always known Red Raiders are a very generous bunch, but the response to Pop-Tarts for Tickets was overwhelming. Those who participated fed hungry children who might even be living in their own neighborhood."

Pop-Tart Total

The International Parking Institute honors 12 outstanding marketing and communications programs that have positive effects in their communities and improve public safety. TPS first won this award in 2014 for the Bike Clinic, which helped with students' bicycle maintenance.

Pop-Tarts for Tickets received an overwhelming amount of positive feedback from students. The program will return in September. For information and updates, visit the program website. For more information on other Transportation & Parking community service events, visit the TPS Helps website.

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