Do not reanimate: the ethics of bringing back the dead for the silver screen

David D. Perlmutter, dean of the College of Media and Communication at Texas Tech University, writes in Image Ethics in the Digital Age that recent television commercials featuring Fred Astaire and John Wayne peddling products are "but preliminary sketches of a fantasy reality to come where the working life is not arrested by death; indeed, death may be, in the language of Hollywood, a 'smart career move.'"

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