Texas Tech University

One simple change that can increase furniture sales

Furniture Today

November 10, 2016

Furniture Today - Numerous studies, like Ronald Milliman’s famous 1986 study on the influence of background music, have shown that background music affects consumer behavior and can increase sales.

We can break down this broad question by looking at which genres of music distract customers and which genres cause them to buy more. Several studies, including one by Charles S. Areni and David Kim at Texas Tech University, have found that classical music, if played in the right context, leads to consumers buying higher end products. In theory, the same can be said about jazz or any other type of music that's considered high class.

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