Amy Olivarez serves as the social media director for KTXT-FM, the Texas Tech radio station.
A Texas Tech University student is as part of a college radio delegation visiting the White House today (Oct. 27).
Amy Olivarez, a senior electronic media and communications major from Lubbock, is representing Texas Tech and radio station KTXT-FM as part of an 18-member delegation of students from across the country to meet with White House officials and discuss college radio.
The college radio delegation will be credentialed members of the White House press corps and interview President Barack Obama's top domestic policy advisers about college affordability as well as other issues of interest to students. The students may also have the opportunity to interview other high-ranking officials about the importance of college radio.
“I think it speaks well for the university,” said Derrick Ginter, manager of KTXT-FM. “And it speaks very highly of the radio station. I firmly believe college radio still matters and this is a classic example of that. Amy is also an example of the caliber of students that we are producing. I wish I had a lot more like her.”
The visit comes in anticipation of the upcoming College Radio Day on Nov. 4, when college radio stations across the country will unite and use the day to promote the benefits, opportunities and importance of college radio in the 21st Century.
Olivarez works at KTXT-FM as the station's social media director. She was invited by Rob Quicke, College Radio Day founder, to serve on the national board to help promote College Radio Day via its social media platforms.
Ginter said Olivarez caught Quicke's eye during a convention last year in Minneapolis, Minnesota, where Olivarez gave a presentation on how stations can use College Radio Day as a promotional tool. Quicke immediately asked Olivarez to help him promote College Radio Day on the national level, eventually earning the invitation to the White House.
For more information on College Radio Day, go to its website.