Kelli Frias is an assistant professor of marketing in the Rawls College of Business.
Kelli Frias, an assistant professor in the Area of Marketing in the Texas Tech University Rawls College of Business, has been appointed by Texas Gov. Greg Abbott to the Product Development and Small Business Incubator (PDSBI) Board.
The board, a revolving loan program overseen by the Texas Economic Development Bank within the Office of Economic Development Finance in the Office of the Governor, helps in the development, production and commercialization of new and improving products in order to promote small businesses within the state.
“It is such an honor to serve on the Product Development and Small Business Incubator board,” Frias said. “As a Rawls College of Business faculty member teaching and researching in topics related to technology commercialization and new product development, I see this as a great opportunity to serve my community here in Lubbock as well as the state of Texas.”
Frias' expertise and research interest is in marketing strategy, technology commercialization, early-state venture marketing and entrepreneurship. She is a member of the American Marketing Association, the American Society of Engineering Education and the PhD. Project. Her work has been funded by a grant from the National Science Foundation.
She also is the lead organizer of the TEDx Conference at Texas Tech, which supports and promotes innovation and entrepreneurship at Texas Tech.
“Dr. Frias' appointment to the Product Development and Small Business Development Board will be beneficial for the state, Texas Tech University and the Rawls College of Business,” said Paul Goebel, Rawls College of Business Interim Dean. “Her experience will be an asset in small business development efforts throughout the state and will serve as a gateway for Rawls College students to gain real-world insight.”
Frias was one of three people Gov. Abbott appointed to the board, joining El Paso businessman and community leader Clement Marcus and Jimmy Mize, market president and lending manager of the Nacogdoches branch of First Bank & Trust of East Texas.
“Texas continues to be a leader in business creation and innovation growth,” Frias said. “This board's purpose is to foster that growth in part by providing financial aid in the development, production and commercialization of new and improved products and stimulate the development of small businesses in the state.”