'Development' No More: Fundraiser Job Titles Change With the Times

The Chronicle of Philanthropy - Beware, traditionalists: Nonprofits are messing with the time-honored nomenclature of fundraising.

New research supports the notion that titles with traditional names like "development" or "advancement" aren't effective with donors. Russell James, director of graduate studies in charitable planning at Texas Tech University, tested 63 job titles in a survey of more than 3,100 respondents.

Read the story here.