Texas Tech University

Media & Communication Hosting Second Annual Lone Startup

George Watson

April 26, 2016

Media & Comm

The competition allows students to pitch ideas on a wide range of media topics.

College of Media & Communication
College of Media & Communication

The College of Media & Communication is hosting its second annual student startup competition, Lone Startup, an entrepreneurial competition open to all undergraduate students at Texas Tech University, on Thursday (April 28).

Inspired by the ABC series “Shark Tank,” Lone Startup allows students who applied for the competition earlier in the semester to pitch ideas on the topics of sports media, gaming, social media, digital entertainment, news and information, public advocacy and activism or innovative e-commerce.

The competition's coordinator, assistant professor of public relations Geoffrey Graybeal in the Department of Media Strategies, said he encouraged students to sign up for Lone Startup if they had an idea for an innovative concept or a media product and were looking to develop it.

Geoffrey Graybeal
Geoffrey Graybeal

“One of the things that is unique about this competition is the mentoring aspect,” Graybeal said. “The deadline for submitting applications and pitch videos was Feb. 19, but the final pitch isn't until Thursday, so the chosen finalists had about two months to work with alumni mentors.”

Graybeal said mentors were selected based on their expertise in the area of the products finalists are pitching, and the mentors assisted the students in developing business plans and critiqued their final pitches.

“The competition is all about, first and foremost, having a good idea for something that is innovative for a media product and then pitching it and acquiring skills in business model development,” Graybeal said.

The Lone Startup competition will take place from 2-3:30 p.m. in Room 359 in the College of Media & Communication. A live stream of the event can be viewed here.