Texas Tech University

Using the phrase 'a gift in your will' gets best results for legacy fundraisers, says report

Third Sector

March 22, 2016

Third Sector - Legacy fundraisers would have more success if they referred to a legacy as "a gift in your will" instead of using terms such as "bequest" or ‘‘legacy" or asking people to ‘‘remember your favourite charities’’ according to research.

A paper by Russell James, a Texas Tech University professor, says a term such as this is more effective in creating interest than asking people to make 'bequests' or to 'bequest a gift to charity.'

Read the story here