Texas Tech University

Student Earns Honors at PRWeek Awards Ceremony

George Watson

March 31, 2016

Nicole Lundburg named runner-up, honorable mention by the organization.

Nicole Lundberg

Texas Tech University public relations student Nicole Lundberg recently was named the runner-up with an honorable mention selection in the 2016 PRWeek Student of the Year competition at PRWeek's annual awards ceremony in New York City.

Lundberg, a junior honors student from Albuquerque, New Mexico, is the second student in as many years from the College of Media & Communication to make it to the final round of the competition. 

Described as “a reporter's dream” by one judge, Lundberg said the Student of the Year competition gave her the opportunity to network with professionals in the field and new hope for her budding career.

“Being recognized by PRWeek is a tremendous honor,” Lundberg said. “As a finalist, I was able to travel to New York and meet some of the most accomplished people in the industry. It was a phenomenal opportunity for learning and professional development, and I am now more excited than ever about my future.”


Sun Lee, an assistant professor of public relations, was Lundberg's mentor during the competition. She said Lundberg's success is a testament both to the quality of the Department of Public Relations and Lundberg's character as a student.

“Nicole is a naturally talented student in this area, but she also has a talent for seeking out advice from professors and other knowledgeable people and is willing to actually listen to and absorb the advice that others give her,” Lee said. “I think that's when the synergy takes place, and I feel really thrilled when the synergy happens.”

Trent Seltzer, assistant dean for graduate studies and former public relations department chair, hopes Lundberg's experience will inspire more students in the college to compete in national competitions.

“Not only is this an amazing honor for Nicole, but it says a lot about the strength of our program,” Seltzer said. “We've fielded two students in two years; both made it to the top five. It's just more evidence of what the faculty have known for a long time – our students are fantastic and can compete with public relations majors from any program in the country.”

Lundberg said she entered the competition to gain experience and was thrilled by her success and the fact she has received so much support from faculty within the public relations department.

“Texas Tech has a phenomenal public relations program that really sets students up to succeed,” Lundberg said. “I would advise other students to take advantage of it. If you're willing to put in the work, it's a great opportunity.”