Texas Tech University

Why Bros Love Energy Drinks

The Atlantic

November 10, 2015

The Atlantic - Hey brah, what’s your favorite energy drink? Red Bull? Monster? Rock Star? Male Gaze? Do you embrace your guy friends while maintaining an arm-wrestle-like hand-clasp between your bodies? Do you enjoy infusing your body with guarana before doing some reps and contemplating the precariousness of manhood?

If so, you might be one of the gentlebros described in a totally epic recent study by researchers at the University of Akron and Texas Tech University. It found that men who subscribed most to stereotypically masculine beliefs were also more likely to believe that energy drinks work wonders, which, in turn, leads to drinking more of the robot-pee-flavored beverages.

Read the story here