Texas Tech University

Planned Giving: Don’t Complicate It

NonProfit Pro

October 2, 2015

NonProfit Pro - Planned gifts of stock, real estate or charitable lead trusts can get money to your organization immediately. Most planned gifts are made from a donor’s non-cash assets, such as stocks and bonds, a retirement plan, personal residence, real estate, life insurance, art or shares in a family business.

While overall education and marketing are important, personal visits are essential. This is where you have a conversation about shared values and legacy. Dr. Russell James of Texas Tech, who does incredible planned giving research, stresses the importance of a clear life narrative, telling stories of living donors who will live on through their gift. James also stresses that nonprofits need to be more proactive in soliciting bequests from donors who are childless.

Read the story here.