Texas Tech University

Reminders about tribute legacies increase donors' interest, research finds

Third Sector UK

August 13, 2015

Third Sector UK - A study in the US has found that alerting people to the fact they can leave legacies in honour of their loved ones increases their interest in setting up bequests to charities.

Telling people they can leave a charitable legacy in honour of a family member increases their interest in doing so, according to research by Russell James, a professor at Texas Tech University.

Read the story here.