College of Media & Communication Hosting Outstanding Alumni Breakfast

Five distinguished former students will be honored.

The College of Media & Communication at Texas Tech University will host the 2014 Annual Outstanding Alumni Breakfast at 8 a.m. on Saturday (Oct. 11). College of Media & Communication alumni Jeff Balter, James Hering, Tim Loecker, Craig Rettig and Mat Threadgill will be honored.

Balter earned a bachelor's degree from Texas Lutheran University before earning a master's degree in mass communications at Texas Tech in 1986. He is the associate director of interactive advertising and commerce at AT&T in Dallas. He currently manages the group that sells AT&T U-verse advertising in 65 different markets.

Hering earned a bachelor's degree in advertising from Texas Tech in 1986. He is a principal with The Richards Group advertising agency in Dallas. Previous clients have included T.G.I. Fridays, GameStop and Pier 1 Imports. He also spent 18 years at TM Advertising, where he served as chief innovation officer, developing innovative solutions within the agency.

Loecker earned a bachelor's degree in public relations from Texas Tech in 2000. He serves as senior vice president at Weber Shandwick, one of the world's leading global public relations firms. He is a client lead for American Airlines, where he manages global media relation strategies, executive visibility and brand positioning. He has been recognized for his work in the field of public relations by PRSA, PRWeek, IPRA and SABRE.

Rettig earned a bachelor's degree in advertising from Texas Tech in 1989. He founded and serves as partner at perceptiv, a full-service communications firm in Los Angeles. He has worked at various advertising agencies including Ketchum, Davis Elen and Praxis. He also launched marketing initiatives for numerous companies, including Acura, Doubletree Hotels, Los Angeles International Airport, Los Angeles Kings and UCLA.

Threadgill graduated from Texas Tech in 2000 with a bachelor's degree in advertising. He began his career with The Richards Group, where he worked accounts such as Adams Golf, Home Depot and NASCAR. In 2007, he co-founded dib creative, an Internet strategy, marketing and entrepreneurial firm in Dallas. He works as an account director at TM Advertising.

The College of Media & Communication Outstanding Alumni Awards began in 1981 to recognize Texas Tech alumni who have made significant contributions to the field of mass communications. A selection committee of students, faculty, alumni and members of the advisory committee was appointed by College of Media & Communication Dean David D. Perlmutter. Recognized alumni are given a medallion, and plaques will be displayed in the College of Media & Communication.

For more information on the 2014 Annual Outstanding Alumni Breakfast, go to the College of Media & Communication's website.

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CONTACT: Andrew Byrne, director of digital and visual media, College of Media and Communication, Texas Tech University, (806) 834-4494 or