College of Media & Communication Hosting Hall of Fame Award Luncheon

Alumnus David Swofford will be honored for his work in television and public relations.

The Texas Tech University of College of Media & Communication will honor alumnus David Swofford at its 2014 Annual Hall of Fame Award Luncheon at 11:30 a.m. on Friday (Oct. 10).

Swofford earned a bachelor's degree in journalism from Texas Tech in 1979 and spent several years at KLBK-TV in Lubbock before moving to Austin to work at KTBC-TV.

Swofford blazed a trail in video game public relations, working with companies such as NCSOFT and Electronic Arts. He has also worked with Cloud Imperium Games CEO Chris Roberts with crowdfunding for Roberts' video game, “Star Citizen.” More than $45 million has been raised.

Currently, Swofford runs Conley Swofford Media, an Austin-based public relations company, with his wife, Cathy Conley Swofford, a 1980 alumna. The couple sponsored and named the college's television studio in 2012.

The College of Media & Communication Hall of Fame Award began in 1973 to recognize alumni who have made significant contributions to the field of mass communication that have aided the educational programs. A selection committee of Dean David D. Perlmutter, the management committee of the school, the chair of the advisory board, the school development officer and former dean, Jerry C. Hudson, selected Swofford as this year's recipient.

For more information on the College of Media & Communication Hall of Fame, visit its website.

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CONTACT: Andrew Byrne, director of digital and visual media, College of Media & Communication, Texas Tech University, (806) 834-4494 or