Frogs & snails or sugar & spice? Wine drinking gender stereotypes

"Meat is male; Champagne is female and cheese is unisex" - this was the conclusion of a recent study into the metaphors of masculinity and femininity that drinkers associate with different types of wine. It's one of a number of studies suggesting your gender influences your approach to buying and consuming wine.

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Different styles of wine are entangled in gender associations, according to this study on the "perceived gender images of wine" conducted by researchers at Texas Tech University in the US.

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