2014 Integrated Scholar Award: Jeff Mercer

Finance professor brings an expertise to the classroom that benefits the students and the university.


As an Integrated Scholar, Rawls College of Business professor Jeff Mercer brings his scholarship and financial expertise into the classroom—for the benefit of his students as well as the broader university.

Mercer’s research interests cover investment and risk management, and derivative securities. His research has a national reach among professionals. It also complements the subject matter of his undergraduate and graduate finance courses, chief among those being the Student Managed Investment Fund (SMIF) offering. Through SMIF, Mercer and his finance students manage a $2.5 million stock portfolio for the Texas Tech University Foundation. Mercer's students have been solely responsible for the fund’s performance, which affects scholarships, professorships and awards.

A hands-on approach in the classroom has earned Mercer numerous accolades, including the TTU President’s Excellence in Teaching Award in 2006 and as a two-time honoree of the college’s Lockheed Martin Excellence in Teaching Award (2006 and 2011). Mercer holds the Briscoe Chair in Finance, in addition to serving as area coordinator in finance and director of the Institute for Banking and Financial Studies. He has received research awards from major foundations in finance, and his service contributions include co-editing the Journal of Financial Research and reviewing articles on an ad hoc basis for numerous journals. Outside the SMIF trading room, Mercer is a partner in Lubbock investment advisory firm McDonald Capital Management.

For a question-and-answer session and video of Mercer click here.


2014 Integrated Scholar: Tanja Harp

2014 Integrated Scholar: Susan Lang

2014 Integrated Scholar: Linda Donahue

2014 Integrated Scholar: Jaclyn Cañas-Carrell

2014 Integrated Scholar: Todd Anderson

Integrated Scholars

Integrated Scholars are faculty who dedicate themselves to a course of lifelong learning and advance Texas Tech's role in educating, serving and inspiring others to do the same.

Integrated Scholars are not only outstanding in teaching, research and service, but they are also able to generate synergy among the three functions. Faculty members who are Integrated Scholars consistently promote active learning and infuse the results of their research and scholarship in courses and other learning experiences. Integrated Scholars publish results of their teaching innovations in peer-reviewed journals. Finally, Integrated Scholar faculty members plan and execute service commitments to complement their teaching and research goals.