College of Media & Communication Honors Nationally Recognized Alumnus

Entrepreneur Ron Askew will be honored at the Hall of Fame Luncheon Friday, Nov. 1

Texas Tech University’s College of Media & Communication will honor alumnus and nationally recognized entrepreneur Ron Askew at its annual Hall of Fame Luncheon at 11:30 a.m. Friday (Nov. 1) at the McKenzie-Merket Alumni Center.

With more than 30 years of experience, Askew held the titles of chairman, CEO, CMO, board member and entrepreneur.  His work was recognized as Best-in-Class by the Wall Street Journal, Ad Age, Promo Magazine, The Hub Magazine and Sporting News.

After graduating from Texas Tech with a Bachelor of Arts in advertising and a minor in marketing, Askew started his career at Frito-Lay. Within nine years he went from assistant production manager to marketing vice president and, at the time, was the youngest person to achieve the vice president title at PepsiCo. While at Frito-Lay, Askew successfully introduced 18 new products including Ruffles, Cool Ranch Doritos and SunChips.

Askew previously was the chairman and CEO for TracyLocke. There, he engineered the expansion of Omnicom’s TracyLocke brand to have a global footprint.  His markets included London, Paris, Dubai and Mumbai. He oversaw $400 million in billing across 27 clients and increased their revenues, while training a new business team and winning six straight pitches.

Askew also had the time to create and be CEO of The Integer Group and SQ Partners. The Integer Group within eight years grew to 15 offices and more than 750 employees. Integer’s client roster included Coca-Cola, Visa and McDonald’s.

Currently, Askew is founder and president of SQ Partners, a business and non‐profit advisory group specializing in helping agencies gain and retain clients, working emerging companies and positioning themselves for acquisition.