Lubbock Ranked 11th Among Best Cities for College Students in Small Metros

The Hub City finished ahead of Killeen, Santa Barbara, Calif., Lexington, Ky., and Honolulu.

When it comes to the college experience, Lubbock, home of Texas Tech University, made the top 20 list for small metros, according to a new report done by the American Institute for Economic Research (AIER).

The Hub City came in at No. 11 in the AIER College Destinations index for small metros with 250,000 to 1 million residents, beating other cities such as Killeen, Santa Barbara, Calif., Lexington, Ky., and Honolulu. The brochure lists the top 75 best cities for college students broken into four categories according to size.

“Texas Tech University enjoys a wonderful relationship with the City of Lubbock,” said Interim President Lawrence Schovanec. “The quality of education we offer students on campus combined with the social and cultural opportunities of the city makes this a great place for those in pursuit of higher education. We often speak to graduates and they reflect fondly on the time they spent in Lubbock, and express the desire to return to Lubbock—either for work or as a place to raise their family.”

The institute based the designations on 12 performance areas, including student concentration; diversity; research capacity; degree attainment; cost of living; arts and leisure; city accessibility; creative class; earning potential; entrepreneurial activity; brain gain or drain and the unemployment rate.

“The characteristics that make up a great college destination often make a location ideal for business, retirement and tourism,” said Steven Cunningham, AIER director of research and education. “A top AIER College Destinations Index ranking should be just as important to the town or city as it is to the schools located there and the families and students attending or considering them.”

To see the listings, visit For more on the report, visit

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