Super Bowl: What do viewers look forward to most?

Pitch
Whether you watch the big game for the sports, the snacks, the commercials or the camaraderie, Super Bowl Sunday offers something for just about everyone. Texas Tech has several experts who can speak to different aspects of this event.

Experts
Jamie Cooper, assistant professor, Department of Nutritional Sciences, College of Human Sciences, (806) 742-3068, or jamie.a.cooper@ttu.edu.

• Healthy Super Bowl snacks
• Tackling temptations

Glen Cummins, assistant professor, College of Media and Communication, (806) 834-3117, or glenn.cummins@ttu.edu.

• Mosaic broadcast formats – do they really work?
• Keeping viewers engaged, even if they have no ties to either team

Alan Reifman, professor, Human Development and Family Studies, Texas Tech University, (806) 742-3000 ext. 274 or alan.reifman@ttu.edu.

• Sports trends and statistical probability
• Author of “Hot Hand: The Statistics Behind Sports’ Greatest Streaks”

Ann H. Rodriguez, director of Media Strategies Degree Program, College of Media and Communication, (806) 834-6102, or ann.rodriguez@ttu.edu.

• Early release of Super Bowl commercials
• Ratings strategies before, during and after Super Bowl, halftime show
• Do advertisers get their money’s worth?

Rob Weiner, associate librarian and pop culture expert, Texas Tech University Library, (806) 742-2238 ext. 282 office, (806) 780-8775 mobile, or rob.weiner@ttu.edu.

• Super Bowl in Pop Culture
• Halftime Entertainment