Expert: Record Black Friday Leads to Optimism for Cyber Monday and Beyond
November 28, 2011
By: Leslie Cranford
The record-breaking sales seen by retailers on Black Friday ($52 billion up from $45
billion last year) is leading to increased optimism for Cyber Monday.
Pitch
The record-breaking sales seen by retailers on Black Friday ($52 billion up from $45
billion last year) is leading to increased optimism for Cyber Monday.
Expert
Debbie Laverie, Jerry S. Rawls and Minnie Stevens Piper Professor in marketing, (806)
742-3953, debbie.laverie@ttu.edu.
Talking Points
- The average shopper spent $400
- Many were high-end items and self-gifts
Quotes
- "This pace has left great optimism for Cyber Monday, where many retailers online were
offering deep discounts such as 30 percent off the entire basket."
- "The hope is that it is just the start of a great holiday season. Consumers are shopping
for consumables."
- "This is a much-needed boost to the economy."