Expert: Record Black Friday Leads to Optimism for Cyber Monday and Beyond

Pitch

The record-breaking sales seen by retailers on Black Friday ($52 billion up from $45 billion last year) is leading to increased optimism for Cyber Monday.

Expert

Debbie Laverie, Jerry S. Rawls and Minnie Stevens Piper Professor in marketing, (806) 742-3953, debbie.laverie@ttu.edu.

Talking Points

• The average shopper spent $400
• Many were high-end items and self-gifts

Quotes

• "This pace has left great optimism for Cyber Monday, where many retailers online were offering deep discounts such as 30 percent off the entire basket."
• "The hope is that it is just the start of a great holiday season. Consumers are shopping for consumables."
• "This is a much-needed boost to the economy."