November 29, 2011
The location-based mobile service Foursquare has made a name for itself by making "cities easier to use and more interesting to explore," according to its website. And now, the platform, which launched in 2009 and boasts roughly 15 million users worldwide, enables college students to better connect with their campuses. With each check-in at a location, a person can learn information about a venue, find tips, or earn rewards, such as discounts or Foursquare badges (perks for using the application).
At Texas Tech University, there is an emphasis on sharing historical facts about buildings on campus, notes Allison Ralston, senior editor for PR in new media at the institution.
"There's a lot of history here on our campus, and I think it's something a lot of our students don't necessarily know," Ralston says. "I think just putting those little bits out there makes people really connect with the university."