The trend to personalize trends

AbileneBiz -Russ Altman is assistant director of the Texas Tech University Small Business Development Center – Abilene, and a frequent contributor to AbileneBiz.

Personalizing trends doesn’t mean to steal someone’s idea, but understand that it’s quite common to get inspiration from something and then proceed to make it your own. For example, converting warehouses into loft-style studio condominiums is a way of identifying a trend that inspires someone to action and capitalize on a hot trend. For an entrepreneur that develops a passion for a trend or has the passion already, the next logical step in the process is to further personalize it.

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