Tech Students Take Prize in ‘Denim Runway’ Competition

News Radio 1420 KJDL - For about a month, more than 20 students vied for the winning “Denim Runway” design. The competition was based on the popular Lifetime reality series, “Project Runway,” where designer hopefuls compete for a spot in the winner’s circle – and a healthy designer’s contract.

Four Texas Tech University student designers were named winners at Saturday evening’s TechStyle event.

Cotton Trend Board – Erica Medrano
Casual Category – Megan Curry
Women’s Jeans – Lauren McGraw
Men’s Jeans – Lauren Hogan
The event was sponsored by Plains Cotton Cooperative Association (PCCA) and Cotton Council International (CCI) in collaboration with Texas Tech’s College of Human Sciences Department of Design’s Apparel Design and Manufacturing program.

For about a month, more than 20 students vied for the winning “Denim Runway” design. The competition was based on the popular Lifetime reality series, “Project Runway,” where designer hopefuls compete for a spot in the winner’s circle – and a healthy designer’s contract.

All students who participated in the competition used denim fabric from PCCA’s denim mill in Littlefield – 34 miles northwest of Lubbock. Headquartered in Lubbock, PCCA is a farmer-owned cotton marketing, warehousing, denim and jeans manufacturing cooperative. It is America’s largest cotton supplier.

McGraw and Hogan will go on to the Denimatrix jeans facility in Guatemala later this year to see how a new design goes into production and to meet high-end designers in the denim apparel business, said Wally Darneille, PCCA president/CEO and 2010 President of CCI.

Cotton USA, a CCI program, also will sponsor the winning designers on a trip to the ColombiaModa trade show in Medellin, Colombia, to give McGraw and Hogan a comprehensive view of the entire industry from fiber to manufacturing to brand to retail.

Curry was awarded a $500 cash prize for her win in the Casual Category. Medrano, winner of the Cotton Trend Board competition, also took home a cash prize of $200. Both also received recognition plaques.

The Cotton USA display at this apparel trade show highlights U.S. cotton yarns and fabrics from Cotton USA Sourcing Program member mills. Attendance at ColombiaModa will give the winning students an opportunity to learn about the U.S. cotton textile industry and garment manufacturing companies throughout the Western Hemisphere.

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