May 2, 2011
Who knew summer could start in April? Hollywood just helped itself to a chunk of the springtime calendar with the blockbuster “Fast Five” – the latest sequel in the cars ’n’ stars franchise.
“This shows that with the right movie, nothing will keep people from heading out to the theater the minute a movie opens,” says Rob Weiner, visual and performing-arts librarian at Texas Tech University in Lubbock.
“People want to go out and see films that have a sense of fun, fast pacing, and are just pure escapism,” he says, adding that the film industry still relies on “tried-and-true formulas,” of which “Fast” is one.” The blockbuster summer may be a tad early this year, but with all the problems people are facing, action films could be just what the public needs.
While the moviegoing experience will undoubtedly change in the digital era, Mr. Weiner applauds anything that supports theater owners.