April 12, 2011
Note: Studentadvisor.com collects data on an ongoing basis and the list is updated monthly.
Communications & Marketing understands how critical social media is to establishing and nurturing relationships with the Red Raider community.
Texas Tech ranks 23rd among the top 100 social media colleges according to StudentAdvisor.com.
StudentAdvisor worked with HubSpot, a leading digital media firm that has been featured in The Wall Street Journal, The New York Times and Mashable, to compare more than 6,000 federally recognized colleges and universities. The rankings were computed by looking at the schools activities on Facebook, Twitter, YouTube and other social media tools.
The Office of Communications & Marketing manages the main university social media accounts listed in the ranking (Facebook, Twitter, YouTube). The team also maintains Texas Tech Today and the Guns Up Gallery, which were also recognized.
“We understand how critical social media is to establishing and nurturing relationships with the Red Raider community as well as being an essential component of our overall institutional branding and communication plan,” said Chris Cook, director of Communications & Marketing. “We are very excited to be considered among the social media elite like Harvard, Stanford and Notre Dame – schools we look to for best practices.”
According to its website, the StudentAdvisor.com research team continuously collects information on how active and effective each school is at engaging its audiences on Twitter, Facebook, YouTube and other social media tools, such as iTunes and podcasts.
The ranking methodology also takes into account the size of each school's population, as well as other metrics, to gauge overall reach and effectiveness. The team then produces a strictly quantitative score for each school based on this information, and updates the findings regularly. StudentAdvisor is owned by Avenue100 Media Solutions, a Washington Post Company.
At Texas Tech, you aren't just a face in the crowd. You can connect with the university a number of different ways: