Red to Black at Texas Tech

Written by Mattie Steger

Texas Tech University’s personal financial planning department offers students their very own, free-of-charge, personal banker.

Red to Black, an organization which offers free and confidential financial advice to students, is located in room 153 in the Human Sciences Building.

Senior public relations major, Kalee Connally, said the Red to Black service is an amazing opportunity for students get help managing their finances.

“It’s a free service and everyone should take advantage of it,” Connally said. “All information is kept confidential so there is nothing to worry about.”

The organization consists of three different arms; client-based, outreach-based, and community client-based.

Jared Herrera, a Red to Black student assistant, said he thinks the client-based sessions are the most beneficial to students because they are able to discuss more details.

There are roughly 30 student-volunteer counselors and one coordinator that make up the organization. All volunteers have met specific requirements and have gone through Red to Black’s training process.   

 “It’s really helpful because undergraduates are paired with undergraduate counselors and graduate students are paired with a graduate student counselor,” Herrera said.

Sara Chappell, a junior communications major, said she thinks Red to Black’s services are very helpful to the students, faculty and community of Texas Tech.

“This program allows you to learn and get help managing your money for free,” Chappell said. “It’s awesome and more people should definitely take advantage of it.”

At the end of the day, Herrera said, whether they are giving presentations on campus or giving someone advice on basic financial skills, they are trying to help people become more financially literate.

“We help them become brilliant at the basics,” he said.

Amy Cross, Red to Black’s coordinator, said she loves having the opportunity to make a difference in people’s lives.

“We give students the road map to a positive financial future because in life, when money is off, everything is off,” Cross said. “If I can help out, even a little bit, to me that is what makes it all worth it.”

Herrera said he hopes people will realize that getting help and information about their finances isn’t taboo. Once they realize it’s something positive and actually make a decision to do it, they will be in a better place, he said.

“Hopefully students will be proactive and utilize our services to learn how to budget rather than just coming to us in a crisis,” Herrera said. “After all, everything boils down to learning how to budget your money correctly.”

For more information on Red to Black, visit their website at

CONTACT: Jared Herrera, student assistant, Texas Tech University,