Enrollment Management & Student Affairs Wins Gold ADDYs

Texas Tech's Enrollment Management & Student Affairs paired with The Price Group, a midtown advertising agency, took home three gold and two silver ADDYs at the 2011 Lubbock ADDY Awards Ceremony.

Conducted annually by the American Advertising Federation, the ADDY awards are the advertising industry's largest and most representative competition focusing on recognizing and rewarding creative excellence. Every year, approximately 60,000 entries are submitted in local ADDY competitions.

The Lubbock Advertising Federation's ADDY competition is the first step toward winning a national ADDY. Texas Tech winners will compete against other winners at the district competition including four states. District winners are then forwarded to the National ADDY Awards Competition.

The office's awards are as follows:

Gold ADDY winners:

• Collateral Material, Annual Report, Color category; TTU Enrollment Management & Student Affairs for the "DEMSA Annual Report"
• Collateral Material, Poster Campaign category; TTU Student Financial Aid for "TTU Student Financial Aid"
• Elements of Advertising, Special Effects, Video or Film category; TTU Enrollment Management & Student Affairs for "TTU DEMSA video"

Silver ADDY winners:

• Mixed/Multiple Media, Mixed-Media, National Consumer category; TTU Center for Campus Life for "Texas Tech University Red Raider Orientation"
• Public Service, Public Service, Mixed Media Campaign category; TTU Student Health for "Alcohol EDU"