March 4, 2011
Texas Tech's Enrollment Management & Student Affairs paired with The Price Group, a midtown advertising agency, took home three gold and two silver ADDYs at the 2011 Lubbock ADDY Awards Ceremony.
Conducted annually by the American Advertising Federation, the ADDY awards are the advertising industry's largest and most representative competition focusing on recognizing and rewarding creative excellence. Every year, approximately 60,000 entries are submitted in local ADDY competitions.
The Lubbock Advertising Federation's ADDY competition is the first step toward winning a national ADDY. Texas Tech winners will compete against other winners at the district competition including four states. District winners are then forwarded to the National ADDY Awards Competition.
The Division of Enrollment Management at Texas Tech University is responsible for strategic enrollment planning through the recruitment of new students; facilitating the process of registration, data collection and reporting; and supporting students in financing their college education through financial aid and scholarships.