Communications and Marketing Takes Home Gold

The office won three Gold ADDYs and two Silver ADDYs.

The Office of Communications and Marketing took home three gold and two silvers ADDYs at the 2011 Lubbock ADDY Awards Ceremony.

Conducted annually by the American Advertising Federation, the ADDYs are the advertising industry's largest and most representative competition focusing on recognizing and rewarding creative excellence. Every year, approximately 60,000 entries are submitted in local ADDY competitions.

The Lubbock Advertising Federation's ADDY competition is the first step toward winning a national ADDY. Texas Tech winners will compete against other winners within one of 14 surrounding districts. District winners are then forwarded to the National ADDY Awards Competition.

The office's awards are as follows (Click photos to enlarge):

Gold ADDY winners:

Strategic Plan


Annual Report, Color Category:
Texas Tech University's Strategic Plan

Michelle Hougland, director of marketing
Sally Post, senior director of executive communications



Columns


Consumer/Trade, Full Page, Color category:
"Columns" full page print ad in Texas Monthly

Brandon Tyson, graphic designer




Intensity


Banners/Pop-ups/Screensavers category
"Intensity" desktop wallpaper

Brandon Tyson, graphic designer



Silver ADDY winners:

Hot Dog Flyer


Poster category
"Hot Dogs with President Bailey" flyer

Brandon Tyson, graphic designer




Texas Tech Today Monthly


Online Newsletter category
Texas Tech Today Monthly

Allison Ralston, web content developer